grown boys with nice toys.
Let’s get you in front of them.
Our audience could be summed up as
A love of Rivian vehicles brings us together. Here’s what we look like:
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94.5% Male
25-34: 19.2%
35-44: 37.5%
45-54: 26.9%
55-64: 11.4% -
78.3% USA
Canada: 5.4%
United Kingdom: 1.6%
Australia: 1.4%
Germany: 0.6% -
Fields
Professionals and high-income earners primarily in business, medical, engineering, and technology industries.
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Interests
Outdoors (hiking, camping, off-roading, fishing, skiing), sports, autos, home, health & wellness, technology/gadgets, and family.
Channel Insights
The Rivian Stories audience is primarily on 3 channels: (1) Youtube (2) Instagram and (3) our RS Community (app + website).
In just over 16 months, our YouTube channel grew from 1 subscriber to over 10,000. Our audience is hyper-responsive, far outpacing much larger channels in terms of average likes, comments, and views. As of July 15, 2022, we’ve uploaded 130 videos and have received 1,369,317 total views.
YouTube
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95.6% male and 80.9% between the ages of 25-54.
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We expect views per video to increase to 15,000 per video by the winter of 2022 when we start releasing firsthand ownership videos in addition to the Rivian Stories video podcast.
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Much of our audience takes the conversation to our RS Community (app + website), but we still have a higher than average comment:subscriber ratio.
Our Instagram channel attracts slightly more females (13%) than our YouTube audience. 68% of our followers are 25-44 years old.
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87% male, 80.9% between the ages of 25-54, and 75% in the US.
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That’s about all I have to say about that.
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On average, 2.3% of our followers like or comment on each post.
Thousands of creators diligently built huge audiences on Facebook and Instagram, only to eventually be forced to pay both platforms to reach the audiences they built (via the “boost” button). At Rivian Stories, we OWN our own community platform so that we have complete control over who we reach, when we reach them, and how we reach them (including email and in-app notifications). It might take more work, but the engagement stats prove it’s worth it.
Rivian Stories App/Website
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Over 900 login at least once per day, with an average of over 100 congruent users online between 7 am-7 pm central.
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3 out of every 4 people who joins the Rivian Stories Community sticks around for longer than 30 days. A 30-day retention of 15% is the industry standard. 70% is considered exceptional. 75% is almost unheard of. In short, the RS Community is loyal and active.
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Our shop has over 9,000 visits from over 7,400 unique visitors every month.
